Act-On vs SharpSpring: Complete Comparison (2026)
In comparing Act-On and SharpSpring in 2026, SharpSpring is the stronger choice for agencies wanting white-label marketing automation at a lower cost than hubspot due to more affordable than hubspot enterprise. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. SharpSpring provides Email automation, CRM, Landing pages from $449/mo. For teams prioritizing value, SharpSpring delivers a hiltonsoftware Score of 63/100. Act-On and SharpSpring compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while SharpSpring reports 10K+ orgs active users (founded 2012).
Act-On vs SharpSpring at a Glance
What are the main differences between Act-On and SharpSpring?
Act-On and SharpSpring differ across ease of use, features, value, support, integrations, scalability, and learning curve. SharpSpring leads in 6 of 7 categories.
What are the pros and cons of Act-On vs SharpSpring?
Which is better, Act-On or SharpSpring?
After evaluating Act-On and SharpSpring across features, pricing, integrations, and user satisfaction, SharpSpring earns a higher hiltonsoftware Score of 63/100 versus Act-On at 61/100. SharpSpring stands out for "more affordable than hubspot enterprise" and "good for agencies with re-brandable platform". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor SharpSpring offers a free plan. Act-On starts at $900/mo and SharpSpring at $449/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose SharpSpring for agencies wanting white-label marketing automation at a lower cost than hubspot. Both Act-On and SharpSpring are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Agencies wanting white-label marketing automation at a lower cost than HubSpot.
Act-On vs SharpSpring: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.