Autopilot vs SharpSpring: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Autopilot and SharpSpring in 2026, SharpSpring is the stronger choice for agencies wanting white-label marketing automation at a lower cost than hubspot due to more affordable than hubspot enterprise. Autopilot excels for marketing teams wanting visual customer journey automation with analytics with visual journey builder is exceptional. Autopilot offers Journey builder, Email and SMS, Analytics starting at $99/mo. SharpSpring provides Email automation, CRM, Landing pages from $449/mo. For teams prioritizing value, SharpSpring delivers a hiltonsoftware Score of 63/100. Autopilot and SharpSpring compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Autopilot serves 12K+ orgs users globally (founded 2012) while SharpSpring reports 10K+ orgs active users (founded 2012).

Autopilot vs SharpSpring at a Glance

Autopilot
SharpSpring
Starting Price
$99/mo
$449/mo
Free Plan
No
No
User Rating
4.3/5
4.3/5
Best For
Marketing teams wanting visual customer journey au...
Agencies wanting white-label marketing automation ...
Users
12K+ orgs
10K+ orgs
Founded
2012
2012
hiltonsoftware Score
62/100
63/100
Pricing verified: March 2026 ยท Based on official vendor data
โœˆ๏ธ
Autopilot
Marketing Automation
62
hiltonsoftware.co Score
VS
๐ŸŒ€
SharpSpring
Marketing Automation
63
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Autopilot and SharpSpring?

Autopilot and SharpSpring differ across ease of use, features, value, support, integrations, scalability, and learning curve. SharpSpring leads in 4 of 7 categories.

AutopilotSharpSpring
76Ease of Use77
77Features76
58Value for Money60
65Customer Support65
58Integrations56
59Scalability60
66Learning Curve65

What are the pros and cons of Autopilot vs SharpSpring?

Autopilot
+Visual journey builder is exceptional
+Built-in CDP and analytics
-Expensive for smaller teams
-Rebranding has caused some confusion
SharpSpring
+More affordable than HubSpot enterprise
+Good for agencies with re-brandable platform
-Interface less polished than HubSpot
-Fewer native integrations

Which is better, Autopilot or SharpSpring?

After evaluating Autopilot and SharpSpring across features, pricing, integrations, and user satisfaction, SharpSpring earns a higher hiltonsoftware Score of 63/100 versus Autopilot at 62/100. SharpSpring stands out for "more affordable than hubspot enterprise" and "good for agencies with re-brandable platform". Autopilot delivers competitive advantages in "visual journey builder is exceptional", making Autopilot a viable alternative.

Neither Autopilot nor SharpSpring offers a free plan. Autopilot starts at $99/mo and SharpSpring at $449/mo.

Bottom line: Choose Autopilot for marketing teams wanting visual customer journey automation with analytics. Choose SharpSpring for agencies wanting white-label marketing automation at a lower cost than hubspot. Both Autopilot and SharpSpring are established marketing automation platforms.

CHOOSE AUTOPILOT IF:

Marketing teams wanting visual customer journey automation with analytics.

CHOOSE SHARPSPRING IF:

Agencies wanting white-label marketing automation at a lower cost than HubSpot.

Autopilot vs SharpSpring: Frequently Asked Questions

Is Autopilot better than SharpSpring in 2026?
SharpSpring outperforms Autopilot in the 2026 hiltonsoftware.co analysis with a score of 63/100 compared to 62/100. Autopilot excels in Journey builder, Email and SMS, Analytics, making Autopilot the better choice for Marketing teams wanting visual customer journey automation with analytics. SharpSpring is the stronger option for Agencies wanting white-label marketing automation at a lower cost than HubSpot due to more affordable than hubspot enterprise. For teams needing email automation, hiltonsoftware.co recommends SharpSpring.
How does Autopilot pricing compare to SharpSpring in 2026?
Autopilot starts at $99/mo with no free tier. SharpSpring starts at $449/mo without a free plan. Autopilot includes features like Journey builder, Email and SMS, Analytics. SharpSpring provides Email automation, CRM, Landing pages. Autopilot serves 12K+ orgs users while SharpSpring serves 10K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Autopilot and SharpSpring?
Autopilot specializes in Journey builder, Email and SMS, Analytics, earning a 62/100 hiltonsoftware Score. SharpSpring focuses on Email automation, CRM, Landing pages, scoring 63/100. Autopilot is best for Marketing teams wanting visual customer journey automation with analytics. SharpSpring is best for Agencies wanting white-label marketing automation at a lower cost than HubSpot. Both Autopilot and SharpSpring serve the Marketing Automation market but target different user profiles.
Can I migrate from Autopilot to SharpSpring?
Migrating from Autopilot to SharpSpring is possible since both operate in the Marketing Automation space. Export data from Autopilot and verify SharpSpring import capabilities. Key features to evaluate: Journey builder, Email and SMS, Analytics (Autopilot) versus Email automation, CRM, Landing pages (SharpSpring). Running both Autopilot and SharpSpring in parallel during a trial period ensures a smooth transition.
Is Autopilot or SharpSpring better for small business?
Both Autopilot and SharpSpring require paid plans (Autopilot: $99/mo, SharpSpring: $449/mo). Autopilot (62/100) is ideal for Marketing teams wanting visual customer journey automation with analytics. SharpSpring (63/100) fits Agencies wanting white-label marketing automation at a lower cost than HubSpot. Evaluate both during trial periods.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

Explore More Comparisons & Tools