Bitrix24 vs Insightly: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Bitrix24 and Insightly in 2026, Bitrix24 is the stronger choice for smbs wanting a free all-in-one crm and business management platform due to incredibly feature-rich free plan. Insightly excels for service businesses managing both sales and project delivery with crm plus project management. Bitrix24 offers CRM, Project management, Website builder starting at $49/mo (5 users) with a free plan. Insightly provides Contact management, Project delivery, Workflow automation from $29/user/mo with a free tier. For teams prioritizing value, Bitrix24 delivers a hiltonsoftware Score of 77/100. Bitrix24 and Insightly compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. Bitrix24 serves 12M+ users globally (founded 2012) while Insightly reports 25K+ orgs active users (founded 2009).

Bitrix24 vs Insightly at a Glance

Bitrix24
Insightly
Starting Price
$49/mo (5 users)
$29/user/mo
Free Plan
Yes
Yes
User Rating
4.1/5
4.2/5
Best For
SMBs wanting a free all-in-one CRM and business ma...
Service businesses managing both sales and project...
Users
12M+
25K+ orgs
Founded
2012
2009
hiltonsoftware Score
77/100
69/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ”ท
Bitrix24
CRM
77
hiltonsoftware.co Score
RECOMMENDED
VS
๐Ÿ”
Insightly
CRM
69
hiltonsoftware.co Score

What are the main differences between Bitrix24 and Insightly?

Bitrix24 and Insightly differ across ease of use, features, value, support, integrations, scalability, and learning curve. Bitrix24 leads in 3 of 7 categories.

Bitrix24Insightly
76Ease of Use81
71Features74
67Value for Money68
67Customer Support64
68Integrations61
63Scalability60
67Learning Curve69

What are the pros and cons of Bitrix24 vs Insightly?

Bitrix24
+Incredibly feature-rich free plan
+All-in-one business platform
-Interface is overwhelming
-Steep learning curve
Insightly
+CRM plus project management
+Good for service businesses
-Dated interface
-Reports need improvement

Which is better, Bitrix24 or Insightly?

After evaluating Bitrix24 and Insightly across features, pricing, integrations, and user satisfaction, Bitrix24 earns a higher hiltonsoftware Score of 77/100 versus Insightly at 69/100. Bitrix24 stands out for "incredibly feature-rich free plan" and "all-in-one business platform". Insightly delivers competitive advantages in "crm plus project management", making Insightly a viable alternative.

Both Bitrix24 and Insightly offer free plans. Bitrix24 paid plans start at $49/mo (5 users) while Insightly begins at $29/user/mo. ROI depends on which features justify upgrading.

Bottom line: Choose Bitrix24 for smbs wanting a free all-in-one crm and business management platform. Choose Insightly for service businesses managing both sales and project delivery. Both Bitrix24 and Insightly are established crm platforms.

CHOOSE BITRIX24 IF:

SMBs wanting a free all-in-one CRM and business management platform.

CHOOSE INSIGHTLY IF:

Service businesses managing both sales and project delivery.

Bitrix24 vs Insightly: Frequently Asked Questions

Is Bitrix24 better than Insightly in 2026?
Bitrix24 outperforms Insightly in the 2026 hiltonsoftware.co analysis with a score of 77/100 compared to 69/100. Bitrix24 excels in CRM, Project management, Website builder, making Bitrix24 the better choice for SMBs wanting a free all-in-one CRM and business management platform. Insightly is the stronger option for Service businesses managing both sales and project delivery due to crm plus project management. For teams needing crm, hiltonsoftware.co recommends Bitrix24.
How does Bitrix24 pricing compare to Insightly in 2026?
Bitrix24 starts at $49/mo (5 users) and includes a free plan. Insightly starts at $29/user/mo and offers a free plan. Bitrix24 includes features like CRM, Project management, Website builder. Insightly provides Contact management, Project delivery, Workflow automation. Bitrix24 serves 12M+ users while Insightly serves 25K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Bitrix24 and Insightly?
Bitrix24 specializes in CRM, Project management, Website builder, earning a 77/100 hiltonsoftware Score. Insightly focuses on Contact management, Project delivery, Workflow automation, scoring 69/100. Bitrix24 is best for SMBs wanting a free all-in-one CRM and business management platform. Insightly is best for Service businesses managing both sales and project delivery. Both Bitrix24 and Insightly serve the CRM market but target different user profiles.
Can I migrate from Bitrix24 to Insightly?
Migrating from Bitrix24 to Insightly is possible since both operate in the CRM space. Export data from Bitrix24 and verify Insightly import capabilities. Key features to evaluate: CRM, Project management, Website builder (Bitrix24) versus Contact management, Project delivery, Workflow automation (Insightly). Running both Bitrix24 and Insightly in parallel during a trial period ensures a smooth transition.
Is Bitrix24 or Insightly better for small business?
Both Bitrix24 and Insightly offer free plans. Bitrix24 (77/100) is ideal for SMBs wanting a free all-in-one CRM and business management platform. Insightly (69/100) fits Service businesses managing both sales and project delivery. Evaluate both during trial periods.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

Explore More Comparisons & Tools