Brevo vs Klaviyo: Complete Comparison (2026)
In comparing Brevo and Klaviyo in 2026, Klaviyo is the stronger choice for e-commerce brands on shopify wanting data-driven email marketing due to best for e-commerce businesses. Brevo excels for smbs needing affordable email plus sms marketing together with unlimited contacts on all plans. Brevo offers Email campaigns, SMS marketing, Transactional emails starting at $25/mo with a free plan. Klaviyo provides Ecommerce integrations, SMS marketing, Predictive analytics from $20/mo with a free tier. For teams prioritizing value, Klaviyo delivers a hiltonsoftware Score of 78/100. Brevo and Klaviyo compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, ConvertKit, Campaign Monitor. Brevo serves 500K+ orgs users globally (founded 2012) while Klaviyo reports 130K+ orgs active users (founded 2012).
Brevo vs Klaviyo at a Glance
What are the main differences between Brevo and Klaviyo?
Brevo and Klaviyo differ across ease of use, features, value, support, integrations, scalability, and learning curve. Klaviyo leads in 5 of 7 categories.
What are the pros and cons of Brevo vs Klaviyo?
Which is better, Brevo or Klaviyo?
After evaluating Brevo and Klaviyo across features, pricing, integrations, and user satisfaction, Klaviyo earns a higher hiltonsoftware Score of 78/100 versus Brevo at 75/100. Klaviyo stands out for "best for e-commerce businesses" and "deep shopify integration". Brevo delivers competitive advantages in "unlimited contacts on all plans", making Brevo a viable alternative.
Both Brevo and Klaviyo offer free plans. Brevo paid plans start at $25/mo while Klaviyo begins at $20/mo. ROI depends on which features justify upgrading.
Bottom line: Choose Brevo for smbs needing affordable email plus sms marketing together. Choose Klaviyo for e-commerce brands on shopify wanting data-driven email marketing. Both Brevo and Klaviyo are established email marketing platforms.
SMBs needing affordable email plus SMS marketing together.
E-commerce brands on Shopify wanting data-driven email marketing.
Brevo vs Klaviyo: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.