Copper CRM vs Insightly: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Copper CRM and Insightly in 2026, Insightly is the stronger choice for service businesses managing both sales and project delivery due to crm plus project management. Copper CRM excels for google workspace users wanting a crm inside gmail with lives inside gmail. Copper CRM offers Gmail integration, Auto data capture, Pipeline management starting at $9/user/mo. Insightly provides Contact management, Project delivery, Workflow automation from $29/user/mo with a free tier. For teams prioritizing value, Insightly delivers a hiltonsoftware Score of 69/100. Copper CRM and Insightly compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. Copper CRM serves 30K+ orgs users globally (founded 2013) while Insightly reports 25K+ orgs active users (founded 2009).

Copper CRM vs Insightly at a Glance

Copper CRM
Insightly
Starting Price
$9/user/mo
$29/user/mo
Free Plan
No
Yes
User Rating
4.5/5
4.2/5
Best For
Google Workspace users wanting a CRM inside Gmail.
Service businesses managing both sales and project...
Users
30K+ orgs
25K+ orgs
Founded
2013
2009
hiltonsoftware Score
66/100
69/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ”ถ
Copper CRM
CRM
66
hiltonsoftware.co Score
VS
๐Ÿ”
Insightly
CRM
69
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Copper CRM and Insightly?

Copper CRM and Insightly differ across ease of use, features, value, support, integrations, scalability, and learning curve. Insightly leads in 4 of 7 categories.

Copper CRMInsightly
77Ease of Use81
77Features74
63Value for Money68
70Customer Support64
63Integrations61
59Scalability60
66Learning Curve69

What are the pros and cons of Copper CRM vs Insightly?

Copper CRM
+Lives inside Gmail
+Minimal data entry required
-Google Workspace only
-Limited outside Google ecosystem
Insightly
+CRM plus project management
+Good for service businesses
-Dated interface
-Reports need improvement

Which is better, Copper CRM or Insightly?

After evaluating Copper CRM and Insightly across features, pricing, integrations, and user satisfaction, Insightly earns a higher hiltonsoftware Score of 69/100 versus Copper CRM at 66/100. Insightly stands out for "crm plus project management" and "good for service businesses". Copper CRM delivers competitive advantages in "lives inside gmail", making Copper CRM a viable alternative.

On pricing, Insightly offers a free plan for SMBs and startups. Copper CRM starts at $9/user/mo with no free tier, but justifies the cost with gmail integration and auto data capture and enterprise-grade scalability.

Bottom line: Choose Copper CRM for google workspace users wanting a crm inside gmail. Choose Insightly for service businesses managing both sales and project delivery. Both Copper CRM and Insightly are established crm platforms.

CHOOSE COPPER CRM IF:

Google Workspace users wanting a CRM inside Gmail.

CHOOSE INSIGHTLY IF:

Service businesses managing both sales and project delivery.

Copper CRM vs Insightly: Frequently Asked Questions

Is Copper CRM better than Insightly in 2026?
Insightly outperforms Copper CRM in the 2026 hiltonsoftware.co analysis with a score of 69/100 compared to 66/100. Copper CRM excels in Gmail integration, Auto data capture, Pipeline management, making Copper CRM the better choice for Google Workspace users wanting a CRM inside Gmail. Insightly is the stronger option for Service businesses managing both sales and project delivery due to crm plus project management. For teams needing contact management, hiltonsoftware.co recommends Insightly.
How does Copper CRM pricing compare to Insightly in 2026?
Copper CRM starts at $9/user/mo with no free tier. Insightly starts at $29/user/mo and offers a free plan. Copper CRM includes features like Gmail integration, Auto data capture, Pipeline management. Insightly provides Contact management, Project delivery, Workflow automation. Copper CRM serves 30K+ orgs users while Insightly serves 25K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Copper CRM and Insightly?
Copper CRM specializes in Gmail integration, Auto data capture, Pipeline management, earning a 66/100 hiltonsoftware Score. Insightly focuses on Contact management, Project delivery, Workflow automation, scoring 69/100. Copper CRM is best for Google Workspace users wanting a CRM inside Gmail. Insightly is best for Service businesses managing both sales and project delivery. Both Copper CRM and Insightly serve the CRM market but target different user profiles.
Can I migrate from Copper CRM to Insightly?
Migrating from Copper CRM to Insightly is possible since both operate in the CRM space. Export data from Copper CRM and verify Insightly import capabilities. Key features to evaluate: Gmail integration, Auto data capture, Pipeline management (Copper CRM) versus Contact management, Project delivery, Workflow automation (Insightly). Running both Copper CRM and Insightly in parallel during a trial period ensures a smooth transition.
Is Copper CRM or Insightly better for small business?
For small businesses, Insightly offers a free plan making Insightly more budget-friendly at 69/100 on hiltonsoftware.co. Copper CRM (starting at $9/user/mo) is worth considering for Gmail integration, Auto data capture, Pipeline management. Both Copper CRM and Insightly scale from SMB to enterprise.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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