Insightly vs Keap: Complete Comparison (2026)
In comparing Insightly and Keap in 2026, Insightly is the stronger choice for service businesses managing both sales and project delivery due to crm plus project management. Keap excels for small businesses wanting crm plus marketing automation together with powerful automation for smbs. Insightly offers Contact management, Project delivery, Workflow automation starting at $29/user/mo with a free plan. Keap provides CRM, Marketing automation, E-commerce from $199/mo. For teams prioritizing value, Insightly delivers a hiltonsoftware Score of 69/100. Insightly and Keap compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. Insightly serves 25K+ orgs users globally (founded 2009) while Keap reports 200K+ active users (founded 2001).
Insightly vs Keap at a Glance
What are the main differences between Insightly and Keap?
Insightly and Keap differ across ease of use, features, value, support, integrations, scalability, and learning curve. Insightly leads in 4 of 7 categories.
What are the pros and cons of Insightly vs Keap?
Which is better, Insightly or Keap?
After evaluating Insightly and Keap across features, pricing, integrations, and user satisfaction, Insightly earns a higher hiltonsoftware Score of 69/100 versus Keap at 69/100. Insightly stands out for "crm plus project management" and "good for service businesses". Keap delivers competitive advantages in "powerful automation for smbs", making Keap a viable alternative.
On pricing, Insightly offers a free plan for SMBs and startups. Keap starts at $199/mo with no free tier, but justifies the cost with crm and marketing automation and enterprise-grade scalability.
Bottom line: Choose Insightly for service businesses managing both sales and project delivery. Choose Keap for small businesses wanting crm plus marketing automation together. Both Insightly and Keap are established crm platforms.
Service businesses managing both sales and project delivery.
Small businesses wanting CRM plus marketing automation together.
Insightly vs Keap: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.