Amplitude vs Matomo: Complete Comparison (2026)
In comparing Amplitude and Matomo in 2026, Matomo is the stronger choice for organizations needing full-featured, gdpr-compliant web analytics they own due to full data ownership and privacy. Amplitude excels for product and growth teams analyzing user behavior and optimizing funnels with excellent product analytics. Amplitude offers User journey analysis, Behavioral cohorts, A/B test analysis starting at $49/mo with a free plan. Matomo provides Web analytics, Heatmaps, Session recordings from $23/mo (cloud) with a free tier. For teams prioritizing value, Matomo delivers a hiltonsoftware Score of 77/100. Amplitude and Matomo compete in the analytics & bi segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading analytics & bi tools include Google Analytics, Tableau, Power BI. Amplitude serves 3.5K+ orgs users globally (founded 2012) while Matomo reports 1.4M+ websites active users (founded 2007).
Amplitude vs Matomo at a Glance
What are the main differences between Amplitude and Matomo?
Amplitude and Matomo differ across ease of use, features, value, support, integrations, scalability, and learning curve. Matomo leads in 6 of 7 categories.
What are the pros and cons of Amplitude vs Matomo?
Which is better, Amplitude or Matomo?
After evaluating Amplitude and Matomo across features, pricing, integrations, and user satisfaction, Matomo earns a higher hiltonsoftware Score of 77/100 versus Amplitude at 68/100. Matomo stands out for "full data ownership and privacy" and "feature-rich ga alternative". Amplitude delivers competitive advantages in "excellent product analytics", making Amplitude a viable alternative.
Both Amplitude and Matomo offer free plans. Amplitude paid plans start at $49/mo while Matomo begins at $23/mo (cloud). ROI depends on which features justify upgrading.
Bottom line: Choose Amplitude for product and growth teams analyzing user behavior and optimizing funnels. Choose Matomo for organizations needing full-featured, gdpr-compliant web analytics they own. Both Amplitude and Matomo are established analytics & bi platforms.
Product and growth teams analyzing user behavior and optimizing funnels.
Organizations needing full-featured, GDPR-compliant web analytics they own.
Amplitude vs Matomo: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.