Constant Contact vs ConvertKit: Complete Comparison (2026)

By Marcus Johnson, Marketing & Growth Specialistยท7 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Constant Contact and ConvertKit in 2026, ConvertKit is the stronger choice for bloggers, podcasters, and online creators growing an audience due to creator-focused features. Constant Contact excels for nonprofits and local businesses running events and email campaigns with very beginner-friendly. Constant Contact offers Email campaigns, Event marketing, SMS starting at $12/mo. ConvertKit provides Visual automation, Subscriber tagging, Landing pages from $15/mo with a free tier. For teams prioritizing value, ConvertKit delivers a hiltonsoftware Score of 77/100. Constant Contact and ConvertKit compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include Mailchimp, Campaign Monitor, Klaviyo. Constant Contact serves 600K+ users globally (founded 1995) while ConvertKit reports 500K+ active users (founded 2013).

Constant Contact vs ConvertKit at a Glance

Constant Contact
ConvertKit
Starting Price
$12/mo
$15/mo
Free Plan
No
Yes
User Rating
4.1/5
4.5/5
Best For
Nonprofits and local businesses running events and...
Bloggers, podcasters, and online creators growing ...
Users
600K+
500K+
Founded
1995
2013
hiltonsoftware Score
71/100
77/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ“ฃ
Constant Contact
Email Marketing
71
hiltonsoftware.co Score
VS
โœ‰๏ธ
ConvertKit
Email Marketing
77
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Constant Contact and ConvertKit?

Constant Contact and ConvertKit differ across ease of use, features, value, support, integrations, scalability, and learning curve. ConvertKit leads in 7 of 7 categories.

Constant ContactConvertKit
73Ease of Use84
75Features76
56Value for Money75
66Customer Support71
65Integrations66
64Scalability64
61Learning Curve72

What are the pros and cons of Constant Contact vs ConvertKit?

Constant Contact
+Very beginner-friendly
+Good event marketing features
-Higher price vs competitors
-Limited automation on lower tiers
ConvertKit
+Creator-focused features
+Clean simple interface
-Limited design templates
-Email editor is basic

Which is better, Constant Contact or ConvertKit?

After evaluating Constant Contact and ConvertKit across features, pricing, integrations, and user satisfaction, ConvertKit earns a higher hiltonsoftware Score of 77/100 versus Constant Contact at 71/100. ConvertKit stands out for "creator-focused features" and "clean simple interface". Constant Contact delivers competitive advantages in "very beginner-friendly", making Constant Contact a viable alternative.

On pricing, ConvertKit offers a free plan for SMBs and startups. Constant Contact starts at $12/mo with no free tier, but justifies the cost with email campaigns and event marketing and enterprise-grade scalability.

Bottom line: Choose Constant Contact for nonprofits and local businesses running events and email campaigns. Choose ConvertKit for bloggers, podcasters, and online creators growing an audience. Both Constant Contact and ConvertKit are established email marketing platforms.

CHOOSE CONSTANT CONTACT IF:

Nonprofits and local businesses running events and email campaigns.

CHOOSE CONVERTKIT IF:

Bloggers, podcasters, and online creators growing an audience.

Constant Contact vs ConvertKit: Frequently Asked Questions

Is Constant Contact better than ConvertKit in 2026?
ConvertKit outperforms Constant Contact in the 2026 hiltonsoftware.co analysis with a score of 77/100 compared to 71/100. Constant Contact excels in Email campaigns, Event marketing, SMS, making Constant Contact the better choice for Nonprofits and local businesses running events and email campaigns. ConvertKit is the stronger option for Bloggers, podcasters, and online creators growing an audience due to creator-focused features. For teams needing visual automation, hiltonsoftware.co recommends ConvertKit.
How does Constant Contact pricing compare to ConvertKit in 2026?
Constant Contact starts at $12/mo with no free tier. ConvertKit starts at $15/mo and offers a free plan. Constant Contact includes features like Email campaigns, Event marketing, SMS. ConvertKit provides Visual automation, Subscriber tagging, Landing pages. Constant Contact serves 600K+ users while ConvertKit serves 500K+ users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Constant Contact and ConvertKit?
Constant Contact specializes in Email campaigns, Event marketing, SMS, earning a 71/100 hiltonsoftware Score. ConvertKit focuses on Visual automation, Subscriber tagging, Landing pages, scoring 77/100. Constant Contact is best for Nonprofits and local businesses running events and email campaigns. ConvertKit is best for Bloggers, podcasters, and online creators growing an audience. Both Constant Contact and ConvertKit serve the Email Marketing market but target different user profiles.
Can I migrate from Constant Contact to ConvertKit?
Migrating from Constant Contact to ConvertKit is possible since both operate in the Email Marketing space. Export data from Constant Contact and verify ConvertKit import capabilities. Key features to evaluate: Email campaigns, Event marketing, SMS (Constant Contact) versus Visual automation, Subscriber tagging, Landing pages (ConvertKit). Running both Constant Contact and ConvertKit in parallel during a trial period ensures a smooth transition.
Is Constant Contact or ConvertKit better for small business?
For small businesses, ConvertKit offers a free plan making ConvertKit more budget-friendly at 77/100 on hiltonsoftware.co. Constant Contact (starting at $12/mo) is worth considering for Email campaigns, Event marketing, SMS. Both Constant Contact and ConvertKit scale from SMB to enterprise.

Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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