Constant Contact vs Mailchimp: Complete Comparison (2026)
In comparing Constant Contact and Mailchimp in 2026, Mailchimp is the stronger choice for small businesses and creators starting email marketing due to great free tier for beginners. Constant Contact excels for nonprofits and local businesses running events and email campaigns with very beginner-friendly. Constant Contact offers Email campaigns, Event marketing, SMS starting at $12/mo. Mailchimp provides Email campaigns, Automation journeys, Audience segmentation from $13/mo with a free tier. For teams prioritizing value, Mailchimp delivers a hiltonsoftware Score of 84/100. Constant Contact and Mailchimp compete in the email marketing segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading email marketing tools include ConvertKit, Campaign Monitor, Klaviyo. Constant Contact serves 600K+ users globally (founded 1995) while Mailchimp reports 13M+ active users (founded 2001).
Constant Contact vs Mailchimp at a Glance
What are the main differences between Constant Contact and Mailchimp?
Constant Contact and Mailchimp differ across ease of use, features, value, support, integrations, scalability, and learning curve. Mailchimp leads in 7 of 7 categories.
What are the pros and cons of Constant Contact vs Mailchimp?
Which is better, Constant Contact or Mailchimp?
After evaluating Constant Contact and Mailchimp across features, pricing, integrations, and user satisfaction, Mailchimp earns a higher hiltonsoftware Score of 84/100 versus Constant Contact at 71/100. Mailchimp stands out for "great free tier for beginners" and "easy drag-and-drop builder". Constant Contact delivers competitive advantages in "very beginner-friendly", making Constant Contact a viable alternative.
On pricing, Mailchimp offers a free plan for SMBs and startups. Constant Contact starts at $12/mo with no free tier, but justifies the cost with email campaigns and event marketing and enterprise-grade scalability.
Bottom line: Choose Constant Contact for nonprofits and local businesses running events and email campaigns. Choose Mailchimp for small businesses and creators starting email marketing. Both Constant Contact and Mailchimp are established email marketing platforms.
Nonprofits and local businesses running events and email campaigns.
Small businesses and creators starting email marketing.
Constant Contact vs Mailchimp: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.