Act-On vs Encharge: Complete Comparison (2026)
In comparing Act-On and Encharge in 2026, Act-On is the stronger choice for mid-market b2b companies wanting dedicated marketing automation beyond email due to good for mid-market b2b. Encharge excels for saas companies wanting behavior-based onboarding and lifecycle automation with purpose-built for saas companies. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Encharge provides Behavior-based automation, User segmentation, Lead scoring from $49/mo. For teams prioritizing value, Act-On delivers a hiltonsoftware Score of 61/100. Act-On and Encharge compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Encharge reports 3K+ orgs active users (founded 2018).
Act-On vs Encharge at a Glance
What are the main differences between Act-On and Encharge?
Act-On and Encharge differ across ease of use, features, value, support, integrations, scalability, and learning curve. Act-On leads in 0 of 7 categories.
What are the pros and cons of Act-On vs Encharge?
Which is better, Act-On or Encharge?
After evaluating Act-On and Encharge across features, pricing, integrations, and user satisfaction, Act-On earns a higher hiltonsoftware Score of 61/100 versus Encharge at 60/100. Act-On stands out for "good for mid-market b2b" and "solid lead scoring". Encharge delivers competitive advantages in "purpose-built for saas companies", making Encharge a viable alternative.
Neither Act-On nor Encharge offers a free plan. Act-On starts at $900/mo and Encharge at $49/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Encharge for saas companies wanting behavior-based onboarding and lifecycle automation. Both Act-On and Encharge are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
SaaS companies wanting behavior-based onboarding and lifecycle automation.
Act-On vs Encharge: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.