Agile CRM vs Keap: Complete Comparison (2026)
In comparing Agile CRM and Keap in 2026, Keap is the stronger choice for small businesses wanting crm plus marketing automation together due to powerful automation for smbs. Agile CRM excels for budget-conscious smbs wanting crm, marketing, and support in one tool with very affordable all-in-one platform. Agile CRM offers Contact management, Marketing automation, Web analytics starting at $8.99/user/mo with a free plan. Keap provides CRM, Marketing automation, E-commerce from $199/mo. For teams prioritizing value, Keap delivers a hiltonsoftware Score of 69/100. Agile CRM and Keap compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, HubSpot CRM, Pipedrive. Agile CRM serves 15K+ orgs users globally (founded 2013) while Keap reports 200K+ active users (founded 2001).
Agile CRM vs Keap at a Glance
What are the main differences between Agile CRM and Keap?
Agile CRM and Keap differ across ease of use, features, value, support, integrations, scalability, and learning curve. Keap leads in 4 of 7 categories.
What are the pros and cons of Agile CRM vs Keap?
Which is better, Agile CRM or Keap?
After evaluating Agile CRM and Keap across features, pricing, integrations, and user satisfaction, Keap earns a higher hiltonsoftware Score of 69/100 versus Agile CRM at 66/100. Keap stands out for "powerful automation for smbs" and "all-in-one platform". Agile CRM delivers competitive advantages in "very affordable all-in-one platform", making Agile CRM a viable alternative.
On pricing, Agile CRM offers a free plan for SMBs and startups. Keap starts at $199/mo with no free tier, but justifies the cost with crm and marketing automation and enterprise-grade scalability.
Bottom line: Choose Agile CRM for budget-conscious smbs wanting crm, marketing, and support in one tool. Choose Keap for small businesses wanting crm plus marketing automation together. Both Agile CRM and Keap are established crm platforms.
Budget-conscious SMBs wanting CRM, marketing, and support in one tool.
Small businesses wanting CRM plus marketing automation together.
Agile CRM vs Keap: Frequently Asked Questions
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Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.