Copper CRM vs HubSpot CRM: Complete Comparison (2026)

By Alex Chen, SaaS & Productivity Analystยท8 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Copper CRM and HubSpot CRM in 2026, HubSpot CRM is the stronger choice for smbs wanting a free, all-in-one crm and marketing platform due to excellent free tier. Copper CRM excels for google workspace users wanting a crm inside gmail with lives inside gmail. Copper CRM offers Gmail integration, Auto data capture, Pipeline management starting at $9/user/mo. HubSpot CRM provides Contact management, Email tracking, Deals pipeline from $20/user/mo with a free tier. For teams prioritizing value, HubSpot CRM delivers a hiltonsoftware Score of 80/100. Copper CRM and HubSpot CRM compete in the crm segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading crm tools include Salesforce, Pipedrive, Zoho CRM. Copper CRM serves 30K+ orgs users globally (founded 2013) while HubSpot CRM reports 216K+ orgs active users (founded 2006).

Copper CRM vs HubSpot CRM at a Glance

Copper CRM
HubSpot CRM
Starting Price
$9/user/mo
$20/user/mo
Free Plan
No
Yes
User Rating
4.5/5
4.5/5
Best For
Google Workspace users wanting a CRM inside Gmail.
SMBs wanting a free, all-in-one CRM and marketing ...
Users
30K+ orgs
216K+ orgs
Founded
2013
2006
hiltonsoftware Score
66/100
80/100
Pricing verified: March 2026 ยท Based on official vendor data
๐Ÿ”ถ
Copper CRM
CRM
66
hiltonsoftware.co Score
VS
๐ŸŸ 
HubSpot CRM
CRM
80
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Copper CRM and HubSpot CRM?

Copper CRM and HubSpot CRM differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot CRM leads in 7 of 7 categories.

Copper CRMHubSpot CRM
77Ease of Use83
77Features79
63Value for Money73
70Customer Support73
63Integrations68
59Scalability64
66Learning Curve73

What are the pros and cons of Copper CRM vs HubSpot CRM?

Copper CRM
+Lives inside Gmail
+Minimal data entry required
-Google Workspace only
-Limited outside Google ecosystem
HubSpot CRM
+Excellent free tier
+All-in-one platform
-Gets expensive as you scale
-Some features locked behind high tiers

Which is better, Copper CRM or HubSpot CRM?

After evaluating Copper CRM and HubSpot CRM across features, pricing, integrations, and user satisfaction, HubSpot CRM earns a higher hiltonsoftware Score of 80/100 versus Copper CRM at 66/100. HubSpot CRM stands out for "excellent free tier" and "all-in-one platform". Copper CRM delivers competitive advantages in "lives inside gmail", making Copper CRM a viable alternative.

On pricing, HubSpot CRM offers a free plan for SMBs and startups. Copper CRM starts at $9/user/mo with no free tier, but justifies the cost with gmail integration and auto data capture and enterprise-grade scalability.

Bottom line: Choose Copper CRM for google workspace users wanting a crm inside gmail. Choose HubSpot CRM for smbs wanting a free, all-in-one crm and marketing platform. Both Copper CRM and HubSpot CRM are established crm platforms.

CHOOSE COPPER CRM IF:

Google Workspace users wanting a CRM inside Gmail.

CHOOSE HUBSPOT CRM IF:

SMBs wanting a free, all-in-one CRM and marketing platform.

Copper CRM vs HubSpot CRM: Frequently Asked Questions

Is Copper CRM better than HubSpot CRM in 2026?
HubSpot CRM outperforms Copper CRM in the 2026 hiltonsoftware.co analysis with a score of 80/100 compared to 66/100. Copper CRM excels in Gmail integration, Auto data capture, Pipeline management, making Copper CRM the better choice for Google Workspace users wanting a CRM inside Gmail. HubSpot CRM is the stronger option for SMBs wanting a free, all-in-one CRM and marketing platform due to excellent free tier. For teams needing contact management, hiltonsoftware.co recommends HubSpot CRM.
How does Copper CRM pricing compare to HubSpot CRM in 2026?
Copper CRM starts at $9/user/mo with no free tier. HubSpot CRM starts at $20/user/mo and offers a free plan. Copper CRM includes features like Gmail integration, Auto data capture, Pipeline management. HubSpot CRM provides Contact management, Email tracking, Deals pipeline. Copper CRM serves 30K+ orgs users while HubSpot CRM serves 216K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Copper CRM and HubSpot CRM?
Copper CRM specializes in Gmail integration, Auto data capture, Pipeline management, earning a 66/100 hiltonsoftware Score. HubSpot CRM focuses on Contact management, Email tracking, Deals pipeline, scoring 80/100. Copper CRM is best for Google Workspace users wanting a CRM inside Gmail. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Both Copper CRM and HubSpot CRM serve the CRM market but target different user profiles.
Can I migrate from Copper CRM to HubSpot CRM?
Migrating from Copper CRM to HubSpot CRM is possible since both operate in the CRM space. Export data from Copper CRM and verify HubSpot CRM import capabilities. Key features to evaluate: Gmail integration, Auto data capture, Pipeline management (Copper CRM) versus Contact management, Email tracking, Deals pipeline (HubSpot CRM). Running both Copper CRM and HubSpot CRM in parallel during a trial period ensures a smooth transition.
Is Copper CRM or HubSpot CRM better for small business?
For small businesses, HubSpot CRM offers a free plan making HubSpot CRM more budget-friendly at 80/100 on hiltonsoftware.co. Copper CRM (starting at $9/user/mo) is worth considering for Gmail integration, Auto data capture, Pipeline management. Both Copper CRM and HubSpot CRM scale from SMB to enterprise.

Reviewed by Alex Chen, SaaS & Productivity Analyst. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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