Act-On vs HubSpot Marketing: Complete Comparison (2026)
In comparing Act-On and HubSpot Marketing in 2026, HubSpot Marketing is the stronger choice for smbs running inbound marketing wanting all tools in one platform due to all-in-one inbound marketing. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. HubSpot Marketing provides Email automation, Landing pages, Social media from $45/mo with a free tier. For teams prioritizing value, HubSpot Marketing delivers a hiltonsoftware Score of 79/100. Act-On and HubSpot Marketing compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include Marketo, Pardot, ActiveCampaign. Act-On serves 4K+ orgs users globally (founded 2008) while HubSpot Marketing reports 216K+ orgs active users (founded 2006).
Act-On vs HubSpot Marketing at a Glance
What are the main differences between Act-On and HubSpot Marketing?
Act-On and HubSpot Marketing differ across ease of use, features, value, support, integrations, scalability, and learning curve. HubSpot Marketing leads in 7 of 7 categories.
What are the pros and cons of Act-On vs HubSpot Marketing?
Which is better, Act-On or HubSpot Marketing?
After evaluating Act-On and HubSpot Marketing across features, pricing, integrations, and user satisfaction, HubSpot Marketing earns a higher hiltonsoftware Score of 79/100 versus Act-On at 61/100. HubSpot Marketing stands out for "all-in-one inbound marketing" and "excellent free crm included". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
On pricing, HubSpot Marketing offers a free plan for SMBs and startups. Act-On starts at $900/mo with no free tier, but justifies the cost with lead nurturing and email marketing and enterprise-grade scalability.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose HubSpot Marketing for smbs running inbound marketing wanting all tools in one platform. Both Act-On and HubSpot Marketing are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
SMBs running inbound marketing wanting all tools in one platform.
Act-On vs HubSpot Marketing: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.