Act-On vs Lemlist: Complete Comparison (2026)
In comparing Act-On and Lemlist in 2026, Lemlist is the stronger choice for sales teams wanting highly personalized cold outreach with custom images due to unique personalized image feature. Act-On excels for mid-market b2b companies wanting dedicated marketing automation beyond email with good for mid-market b2b. Act-On offers Lead nurturing, Email marketing, Landing pages starting at $900/mo. Lemlist provides Personalized images, Multi-channel sequences, Email warm-up from $32/user/mo. For teams prioritizing value, Lemlist delivers a hiltonsoftware Score of 65/100. Act-On and Lemlist compete in the marketing automation segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading marketing automation tools include HubSpot Marketing, Marketo, Pardot. Act-On serves 4K+ orgs users globally (founded 2008) while Lemlist reports 37K+ active users (founded 2018).
Act-On vs Lemlist at a Glance
What are the main differences between Act-On and Lemlist?
Act-On and Lemlist differ across ease of use, features, value, support, integrations, scalability, and learning curve. Lemlist leads in 7 of 7 categories.
What are the pros and cons of Act-On vs Lemlist?
Which is better, Act-On or Lemlist?
After evaluating Act-On and Lemlist across features, pricing, integrations, and user satisfaction, Lemlist earns a higher hiltonsoftware Score of 65/100 versus Act-On at 61/100. Lemlist stands out for "unique personalized image feature" and "good deliverability tools". Act-On delivers competitive advantages in "good for mid-market b2b", making Act-On a viable alternative.
Neither Act-On nor Lemlist offers a free plan. Act-On starts at $900/mo and Lemlist at $32/user/mo.
Bottom line: Choose Act-On for mid-market b2b companies wanting dedicated marketing automation beyond email. Choose Lemlist for sales teams wanting highly personalized cold outreach with custom images. Both Act-On and Lemlist are established marketing automation platforms.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Sales teams wanting highly personalized cold outreach with custom images.
Act-On vs Lemlist: Frequently Asked Questions
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Reviewed by Marcus Johnson, Marketing & Growth Specialist. Last updated: 2026-04-24. Pricing verified: March 2026.
Read our scoring methodology to understand how the hiltonsoftware Score is calculated.