Groove vs LiveChat: Complete Comparison (2026)

By Elena Kowalski, Security & Enterprise Editorยท12 years of experienceยทUpdated 2026-04-24ยท8 min read

In comparing Groove and LiveChat in 2026, LiveChat is the stronger choice for e-commerce and service businesses wanting reliable, real-time live chat due to reliable and stable chat platform. Groove excels for small businesses wanting a simple, affordable shared inbox help desk with dead-simple to use. Groove offers Shared inbox, Knowledge base, Live chat starting at $4.80/user/mo. LiveChat provides Live chat, Ticketing, Chat archives from $20/agent/mo. For teams prioritizing value, LiveChat delivers a hiltonsoftware Score of 70/100. Groove and LiveChat compete in the customer support segment of the SaaS market, where cloud-native solutions, API integrations, and workflow automation drive enterprise and SMB adoption. Other leading customer support tools include Zendesk, Intercom, Freshdesk. Groove serves 12K+ orgs users globally (founded 2012) while LiveChat reports 38K+ orgs active users (founded 2002).

Groove vs LiveChat at a Glance

Groove
LiveChat
Starting Price
$4.80/user/mo
$20/agent/mo
Free Plan
No
No
User Rating
4.5/5
4.5/5
Best For
Small businesses wanting a simple, affordable shar...
E-commerce and service businesses wanting reliable...
Users
12K+ orgs
38K+ orgs
Founded
2012
2002
hiltonsoftware Score
63/100
70/100
Pricing verified: March 2026 ยท Based on official vendor data
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Groove
Customer Support
63
hiltonsoftware.co Score
VS
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LiveChat
Customer Support
70
hiltonsoftware.co Score
RECOMMENDED

What are the main differences between Groove and LiveChat?

Groove and LiveChat differ across ease of use, features, value, support, integrations, scalability, and learning curve. LiveChat leads in 6 of 7 categories.

GrooveLiveChat
81Ease of Use79
76Features81
62Value for Money65
69Customer Support70
61Integrations62
63Scalability64
65Learning Curve68

What are the pros and cons of Groove vs LiveChat?

Groove
+Dead-simple to use
+Very affordable for small teams
-Limited advanced automation
-No free plan
LiveChat
+Reliable and stable chat platform
+Good widget customization
-No free plan
-Limited automation versus rivals

Which is better, Groove or LiveChat?

After evaluating Groove and LiveChat across features, pricing, integrations, and user satisfaction, LiveChat earns a higher hiltonsoftware Score of 70/100 versus Groove at 63/100. LiveChat stands out for "reliable and stable chat platform" and "good widget customization". Groove delivers competitive advantages in "dead-simple to use", making Groove a viable alternative.

Neither Groove nor LiveChat offers a free plan. Groove starts at $4.80/user/mo and LiveChat at $20/agent/mo.

Bottom line: Choose Groove for small businesses wanting a simple, affordable shared inbox help desk. Choose LiveChat for e-commerce and service businesses wanting reliable, real-time live chat. Both Groove and LiveChat are established customer support platforms.

CHOOSE GROOVE IF:

Small businesses wanting a simple, affordable shared inbox help desk.

CHOOSE LIVECHAT IF:

E-commerce and service businesses wanting reliable, real-time live chat.

Groove vs LiveChat: Frequently Asked Questions

Is Groove better than LiveChat in 2026?
LiveChat outperforms Groove in the 2026 hiltonsoftware.co analysis with a score of 70/100 compared to 63/100. Groove excels in Shared inbox, Knowledge base, Live chat, making Groove the better choice for Small businesses wanting a simple, affordable shared inbox help desk. LiveChat is the stronger option for E-commerce and service businesses wanting reliable, real-time live chat due to reliable and stable chat platform. For teams needing live chat, hiltonsoftware.co recommends LiveChat.
How does Groove pricing compare to LiveChat in 2026?
Groove starts at $4.80/user/mo with no free tier. LiveChat starts at $20/agent/mo without a free plan. Groove includes features like Shared inbox, Knowledge base, Live chat. LiveChat provides Live chat, Ticketing, Chat archives. Groove serves 12K+ orgs users while LiveChat serves 38K+ orgs users. Evaluate total cost of ownership based on team size and required integrations.
What are the main differences between Groove and LiveChat?
Groove specializes in Shared inbox, Knowledge base, Live chat, earning a 63/100 hiltonsoftware Score. LiveChat focuses on Live chat, Ticketing, Chat archives, scoring 70/100. Groove is best for Small businesses wanting a simple, affordable shared inbox help desk. LiveChat is best for E-commerce and service businesses wanting reliable, real-time live chat. Both Groove and LiveChat serve the Customer Support market but target different user profiles.
Can I migrate from Groove to LiveChat?
Migrating from Groove to LiveChat is possible since both operate in the Customer Support space. Export data from Groove and verify LiveChat import capabilities. Key features to evaluate: Shared inbox, Knowledge base, Live chat (Groove) versus Live chat, Ticketing, Chat archives (LiveChat). Running both Groove and LiveChat in parallel during a trial period ensures a smooth transition.
Is Groove or LiveChat better for small business?
Both Groove and LiveChat require paid plans (Groove: $4.80/user/mo, LiveChat: $20/agent/mo). Groove (63/100) is ideal for Small businesses wanting a simple, affordable shared inbox help desk. LiveChat (70/100) fits E-commerce and service businesses wanting reliable, real-time live chat. Evaluate both during trial periods.

Reviewed by Elena Kowalski, Security & Enterprise Editor. Last updated: 2026-04-24. Pricing verified: March 2026.

Read our scoring methodology to understand how the hiltonsoftware Score is calculated.

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